BudgetMarch 20257 MIN READ
What interior design actually costs in Pune
Design fees and execution costs are two different numbers, and most quotes blur them. Here is how each one is built, where the money actually goes in a finished flat, and which decisions move the total most.

Two numbers decide what a project costs, and almost every quote you receive will blur them together. The first is the design fee — what you pay someone to plan, draw and specify the work. The second is the execution cost — what you pay to actually build it. They behave completely differently, they scale differently, and confusing them is the reason so many people feel they were quoted one figure and charged another.
In Pune, execution is the overwhelming majority of what you will spend on a full home interior — typically somewhere between eighty and ninety percent of the total. The design fee is the small part. Which means that choosing a cheaper designer saves you very little, while choosing a designer who specifies badly can cost you a great deal.
What the design fee covers
The design fee buys drawings and decisions. In a properly run appointment that means a measured survey, space planning, a concept presentation, a full working drawing set, joinery shop drawings, a lighting and electrical layout, a finish schedule with physical samples, and a specification detailed enough that a contractor can price it without guessing.
There are three common ways studios charge for this, and they are not equivalent. A percentage of project value is the most common but has an obvious problem: the studio's fee rises when your costs rise. A per-square-foot fee is predictable and does not reward overspending, which is why we use it. A fixed fee by scope is the cleanest of all but only works when the scope is genuinely settled at appointment, which on a renovation it rarely is.
Whichever basis you are quoted on, ask how many rounds of revision are included and what triggers an additional charge. This is the single most common source of dispute in interior projects, and a studio that has not thought about the answer has not run enough of them.
Where the execution budget actually goes
- Joinery — usually the largest single line, and frequently forty to fifty percent of the whole. Kitchens, wardrobes and any built-in storage. It is the biggest number because it is bespoke, made by hand, and priced by running foot rather than by area.
- Flooring and wall surfaces — large areas, so small changes in rate move the total a lot. The difference between a mid-range vitrified tile and a natural stone across a whole flat is easily a six-figure swing.
- Lighting and electrical — routinely underestimated. Rewiring an older flat to a proper lighting layout means chasing walls, and chasing walls means replastering and repainting them.
- Loose furniture and soft goods — sofas, beds, dining, curtains, rugs. Often left out of the original budget entirely and then discovered at the end, which is the worst possible time to find it.
- Contingency — hold back ten percent of the execution budget and do not spend it on anything you can see. It exists for what is behind the wall.
What pushes the number up
Changing your mind after ordering is the expensive one. A material change costs almost nothing at drawing stage, something at procurement stage, and a great deal once a fabricator has cut sheet goods. This is why we push so hard on physical sample sign-off before anything is ordered — the ten minutes you spend under real light comparing four oak finishes is the cheapest ten minutes in the project.
After that: structural surprises in older buildings, which no survey fully eliminates; imported materials with eight-to-fourteen-week lead times, which turn into either a delay or an expensive substitution; and compressed programmes, because paying trades to work nights and weekends costs what you would expect it to cost.
How to spend less without the room looking cheaper
Put the money where hands and eyes land. A honed stone counter, good tapware, solid door hardware and a properly designed lighting layout will carry a room that is otherwise plainly finished. These are the things you touch daily and the things that age visibly when they are cheap.
Save on the things nobody touches. Ceiling treatments, feature walls, decorative panelling and anything described as a highlight are almost always the first things to look dated and the easiest to omit without loss. A flat, well-painted ceiling has never made a room worse.
The most expensive decision in most projects is not a material. It is a wall that gets moved twice.
Finally: settle the plan before you settle anything else. Layout changes are cheap on paper and ruinous on site, and every rupee spent finishing a room in the wrong place is a rupee spent twice.